October VAR of the Month: MC Imaging Technologies
Clients look to the MC Imaging team for more than just software solutions.
October 1st, 2008 Comment on this article
So what exactly makes a VAR of the Month? Well, at MC Imaging Technologies General Manager Frank MacDonald thinks that “top-notch consulting, which is vital to customer satisfaction and retention is one major criterion.”
Clients look to the MC Imaging team for more than just software solutions: “Keeping the customer happy by providing outstanding service and exceptional software solutions like Laserfiche is how we meet our clients’ information management challenges,” MacDonald says, “and in this respect we are similar to most other VARs.” MacDonald further states: “At MC Imaging, consultants are dedicated to surpassing their clients’ expectations. Customer satisfaction makes our job worthwhile.”
London, Ont., Canada-based MC Imaging became a Laserfiche VAR in March 2003. “We had been selling another electronic document management system, but shortly after speaking with the Laserfiche Canadian Regional Manager we were convinced that joining the Laserfiche community was integral to our company’s business strategy and focus,” MacDonald recalls. “Within two months of signing up with Laserfiche we dropped the other software and began selling only Laserfiche solutions.”
As a former President of the ARMA Southwestern Ontario Chapter, MacDonald knows all too well the demands organizations face when it comes to managing records and information. “Clients want to know that best practices are being used in developing an electronic records program. Laserfiche does this and provides a products suite that is customizable and easy to learn and use,” MacDonald explains.
ARMA, an international authority on managing records and information, with approximately 11,000 members, is a huge proponent of electronic records management. With an estimated 90%-plus records being created daily, electronic and digital recording is a critical business issue. “This is where Laserfiche comes in, addressing the vital ramifications of an ongoing need for standards and best practices and legislative and regulatory updates that most organizations now face,” says MacDonald.
“In my term as ARMA president the hot topic was migrating to and dealing with electronic records, and it continues to be a mainstay on the digital records management radar,” MacDonald states. “I’m now giving back to the records profession, and Laserfiche is a part of that.”
MC Imaging offers a broad range of consulting services, including providing business analysts that meet with prospective clients to better grasp the account’s needs and the firm’s requirements. “Currently, we’re selling Rio and it’s an exciting time for us,” MacDonald says. “Showing customers how easy it is to move their information to Laserfiche, you provide a real differentiator, but first you have to understand their needs. This is where first-rate consulting practices are key.”
Looking ahead, MC Imaging intends to “Power Forward” at the 2009 Laserfiche Institute Conference. “We attend the annual conferences and find them extremely informative, especially for our technical staff,” MacDonald comments. “Each year we learn more about upcoming releases and upgrades, and I would highly recommend it to all VARs for it really does help to increase your sales potential, MacDonald exclaims. “I absolutely plan on attending again this year.”