Kowal Investment Group, LLC is a fee-based financial advisor from Waukesha, WI, that has specialized in financial planning and investment advising for over 35 years. The firm manages nearly $200 million in assets and also hosts a weekly financial advice radio show called “The Retirement Clinic.” But just as baby boomers looking into retirement look to Kowal for advice, Kowal itself began looking to retire its old way of filing paper. “We knew we wanted to move toward the paperless office,” explains Michelle Rossi-Weida, Operations and Compliance Manager for Kowal. “Just in terms of better organization and also the cost savings paying for file space, as well as making people’s jobs easier and more productive.”

For example, she says, an everyday business process like new account opening mandated a flurry of paperwork and duplication, consuming valuable time, space and resources to manage it. “If we had a person opening an account, he would need to fill out a form and then we would copy it; if it was a double-sided form, that meant making two single-sided sheets so we could fax it,” she explains. “Once it was faxable, we would send the forms one at a time to be opened.” Plus, she adds, each file had to be copied at least twice—once for the client and once for the firm’s records. This process created unnecessary duplicates that filled 20 filing cabinets, taking up valuable office space and increasing overhead costs.

At the recommendation of a firm using Laserfiche to manage its information and business processes, Rossi-Weida contacted Patrick Welsch from Laserfiche reseller Cities Digital, Inc. for a demonstration. Working from a short-list of approved vendors handed down by Kowal’s former broker-dealer, Rossi-Weida then whittled it down to four providers, ultimately choosing Laserfiche, she says, for three main reasons: Laserfiche’s ease of integration with ACT!, Kowal’s contact management software; its ease of use; and the fact that the software interface allowed the repository’s folder structure to mimic the filing system firm staff were already used to working with.

One question that did come up in the consideration process was the choice between going with a Web-based hosted solution or a system Kowal would own itself. Rossi-Weida says the fact that the ACT! integration was only an option with the Kowal-owned Laserfiche was a compelling factor. The other reason, says Rossi-Weida, was the peace of mind of knowing the firm’s information was not only safe and secure, but in the firm’s possession. “The biggest issue for us, being an independent firm, is what happens to your information if something happens to that company?” she says. “If something happened to a Web provider whose services we were using, how could we recover that information from them? We feel more secure with the Kowal-owned Laserfiche.”

But as Kowal staff soon found, a system that offers sophisticated security doesn’t have to be complicated for the user. Cities Digital spent a day training the staff and with that, they were off. “We were struck by how easy Laserfiche was to use and how easily we were able to duplicate our old file structure,” says Rossi-Weida. “That was really nice.”

Cities Digital’s LaserACT integration allows users to browse, scan, import and export the client folders stored in Laserfiche from within a tab inside ACT!, which made implementation relatively simple because employees were already familiar with the ACT! interface. Before Laserfiche, whenever an advisor needed information from a file he or she would need to go into ACT! to look up the client record and then ask the client service team to retrieve the paper file to get the rest of the information. Now the advisors can click on a button in ACT! that pulls information from the Laserfiche repository and view all their clients’ information instantly. What once took five to ten minutes of staff time is now done at each advisor’s desk in a matter of seconds. “It’s so simple, even an advisor can do it!” laughs Rossi-Weida.

Having Laserfiche also makes Kowal 100% compliant with SEC regulations, a major concern for firms facing increased regulatory oversight and visits from auditors. Audit Trail allows administrators to regularly review user activity, assess the effectiveness of internal control mechanisms and demonstrate regulatory compliance. Using Laserfiche also expedites audits by producing reports of all the actions taken on a particular document. “Laserfiche makes audits easy,” says Rossi-Weida. “Auditors can come in and sit down at a computer and I don’t have to go grab a bunch of different files. They can just click through everything they want. I think it makes them much more efficient from their standpoint as well.”

Though Rossi-Weida says the firm has yet to face a major audit since implementing Laserfiche, it is reaping the benefits of a progressively paperless environment. “We’ve gotten rid of 20% of our paper processes,” she says. “Before we needed to make two copies of each form so we could send the original to the client. We went from two copies to no copies. It’s great.” She adds the firm will repurpose the space that once housed the filing cabinets into offices for new employees.

In fact, Kowal’s experience with Laserfiche has been so successful, it’s inspired the firm’s new broker-dealer to ask Cities Digital to talk to other advisors. “We were sort of pioneers within the broker-dealer network because they didn’t have a lot of offices that were using electronic storage. They were very impressed,” Rossi-Weida says. “They asked if they could have Cities Digital present to other advisors within the broker dealer.”

Can the “Paper Retirement Clinic” radio show be far behind?

Tags: ACT!, audit preparation, Audit Trail, compliance, integration, SEC regulations

Posted on Wednesday, October 28th, 2009 at 1:17 pm under Financial Newsletter, Financial Services, Newsletters. You can comment on this post.