Oshkosh, WI, a city of just over 65,000 residents, has an impressive statistic to share: IT Director Tony Neumann and his staff of just seven have maintained the same budget over the last ten years. In fact, the IT department’s operational expenses have actually dropped by 33% since 2000.

Not surprisingly, against this backdrop of budgetary efficiency, Neumann and his team have initiated several infrastructural enhancements to the city’s technology wheelhouse that have resulted most recently in a redesign of the city’s website. Completed in May 2010, the redesign is the culmination of an e-Government Web strategy used by virtually all of Oshkosh’s departments to provide automated information and services to citizens. Helping to drive these services, Neumann says, is Oshkosh’s use of the Laserfiche WebLink 8 public portal, a key component of Laserfiche’s enterprise content management (ECM) suite.

Finding an ECM System and Standardizing for the Future

One of the first things Neumann did when he came to Oshkosh a decade ago was to implement a proper ECM solution in the City Clerk’s Office. Paper storage in the already packed offices, he remembers, “was like trying to stuff ten pounds into a five-pound bag.” What’s more, the legacy document indexing system, MuniMetrix, was proprietary, “which to me was just scary,” he adds.

On September 11, 2001, Gary Eide of Laserfiche reseller Computer Technologies Access showed Neumann how a Laserfiche system could help not just the Clerk’s Office, but also just about every other city department. “I liked the fact that [Laserfiche] was non-proprietary and SQL-based. Plus, the way the system extracted text from documents [via OCR] seemed very forward-thinking, and we like to think of Oshkosh as a forward-thinking city,” Neumann says.

Neumann had cut his teeth on mainframe systems in the military, so Laserfiche appealed to his service-oriented architecture (SOA) sensibilities. “When I look at a product, I look at any use different business units have even remotely in common,” he says. “Laserfiche is an application that crosses many boundaries—it’s one product that literally touches every department.”

Neumann seized the opportunity to adopt a single, unified standard for the city’s metadata. “Standardization was one of the initial core changes that would move Oshkosh forward,” he says. And it would do so by providing a common model for content storage, making it easier to find, link and retrieve: “We saw the potential for the cross-utilization and system interoperability that would allow for distribution and cross-interaction. Plus we’d minimize compatibility issues and allow for future expansion and technology migration over time.”

In February 2002, Computer Technologies Access installed and configured the new Laserfiche system in less than a week, and the impact on the Clerk’s Office and the Inspections Division was immediate:

• Storage space was converted back to office space.
• Internally, staff no longer needed to print documents to image them; they could be imported directly using Laserfiche Snapshot.
• Departmental employees were given their own access to the Laserfiche repository.

Implementing Laserfiche WebLink, Neumann says, sparked what he calls “an evolution” of Oshkosh’s e-Government strategy. Procedurally, because departmental staff could now make public information available themselves, Neumann’s department was no longer inundated with requests to publish cumbersome PDFs or send out mass e-mails to citizens. “Wisconsin has a pretty comprehensive open records law, so pretty much everything had to be made available,” Neumann explains. “WebLink basically extended public information services right to people’s living rooms.

“Customer satisfaction went through the roof—we started getting complimentary phone calls instead of derogatory ones,” he laughs.

Evolving a Successful e-Government Strategy

Establishing formal ROI statistics when your IT department is spending 33% less than it did ten years ago seems redundant, but Neumann happily details the self-sufficiency of Oshkosh’s IT department. “I like to brag that we don’t contract anything out —not even wiring. Everything is done in-house, including our network architecture, design and management,” he explains. “In that sense, I’d say Laserfiche fits us because it’s very self-driven and intuitive to get around. The biggest thing I’ve enjoyed is the ease of upgrades. We do them all ourselves, without a single hitch.”

He adds, “The Knowledge Base on the [Laserfiche Support Site] is also very beneficial —we really haven’t had to contact our reseller for support issues.”

At the same time, he says, using Laserfiche has gone a long way in supporting the evolution of Oshkosh’s e-Government strategy, which now includes 12 departments using WebLink to push out information through seven municipal Websites. “Every electronic document we create can be managed departmentally,” Neumann explains. “We just have to set up security within Laserfiche, and as soon as a document is in the system, it can be made available for public view.”

In Neumann’s view, making information more available isn’t just about transparency, but also the government’s responsibility for the decisions it makes. “When we talk about WebLink we’re really talking about transparency and accountability—they go hand in hand,” he says. “We have our resolutions and ordinances posted online dating back to 1990, and residents love that they can research an issue or an address going back 20 years.” Online inspection reports, for instance, are used by both potential homebuyers and realtors, while contractors can see a virtual history of work done on a property.

And insurance companies and attorneys access accident reports through WebLink—a process that accounts for 350 visits to Oshkosh’s Website each day. “Because accident reports are public records, they are uploaded when the patrol car gets back to the station, so they’re available online in real time,” Neumann explains.

It isn’t just citizens who benefit from the efficiency, as Oshkosh administrators also recognize the value of Laserfiche. “Our municipality is driven by our city manager and city council, and using Laserfiche to automatically publish the agendas and minutes from our boards and commissions really illustrates how effective it is,” Neumann says.

According to Neumann, the recently re-launched city Website was the culmination of five years of adding interaction based on citizens’ input, plus some inspiration, he says, from the best practices of the Center for Digital Government and Government Technology’s Best of the Web winners (“They won those awards for a reason,” Neumann comments). But final buy-in and approval came as a result of an internal assessment by the Oshkosh City Manager and Media Services Department. “We sat down with them and went over their likes and dislikes,” Neumann explains.

Next, Neumann’s looking at integrating Laserfiche with the city’s internal Munis systems. “If you’ve got the framework, you want to utilize it the best you can. I’d like to get to a full ERP integration where we’re bringing a number of departments through a single, shared application. If we can do it ourselves, and I think we can, we’ll do it,” he says.”I take it as a challenge to use little or no capital, because with Laserfiche, we’ve been able to do that the whole time. We’ve achieved all our goals annually.”

“Choosing Laserfiche as our ECM system was definitely an investment, not a purchase,” he adds. “It’s gone a long way toward keeping my budget the way it is and it’s allowed our departments to be a lot more self-sufficient in terms of managing their own content and making it available to the public.”

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Tags: Computer Technologies Access, e-government, Munis integration, Oshkosh, standardization, WebLink

Posted on Wednesday, June 9th, 2010 at 5:00 pm under Customer Stories, Government Newsletter, Municipal Government, Newsletters, State and Local Government. You can comment on this post.