Implementing ahead of inclement weather

Meyer says the move toward ECM was a proactive one. “For us, it was the general idea that we could increase efficiency by saving time and money while continuing to improve client service that first got us interested in an ECM. Also, the disaster recovery aspect really attracted us.”

As both an advisor and the firm’s IT Manager, Meyer brought a unique perspective to the search for an ECM. “Naturally, being in the financial services industry, auditing, security and compliance were simply ‘must haves.’ After that, flexibility and scalability were important to us in an ECM—we wanted a system that could grow with us over time as our business evolved,” he says.

The firm looked at several ECM solutions, including cloud-based options, before deciding on Laserfiche. “Laserfiche was the most feature-rich of the solutions we looked at in terms of the comprehensive functionality it offered,” he recalls. “Quick Fields, Bar Code Plug-In, Zone OCR, Audit Trail, Workflow—these were all appealing because they either directly or indirectly addressed our ‘must haves,’” he says. At the same time, Meyer continues, Laserfiche would improve day-to-day operations. “We wanted to reduce costs, and we found from talking to other firms using Laserfiche and reading about the software that, first, Laserfiche saves time—employees spend less time searching for documents. Second, it saves on paper and printing costs; and third, it saves on storage costs of client files and other documents.”

Last, but not least, Meyer adds, Laserfiche is a name synonymous with ECM in the financial services industry. “Having a tried-and-true, trusted name in document management was important to us as well,” he says. “The system was already approved by our broker dealer, Commonwealth Financial Network, which was also a plus.”

Laserfiche’s impact was felt not long after implementation. “The savings in time and paper realized after just one quarter was significant,” Meyer recalls. “We used to scan a copy of each quarterly report to a PDF using a multi-function copy machine (MFP). Someone would have to manually rename and file each report. At that time, we also kept a duplicate copy on file. Using Quick Fields and the Bar Code Plug-In, we were able to scan all of our reports and have them renamed and filed instantly. We also eliminated the need to keep a physical copy.”

Soon, hundreds of client files dating back to 1985 were scanned into Laserfiche, eliminating the need for several bookshelves and filing cabinets. While Meyer admits it was “a paradigm shift” for some employees to move from a paper-based system to a paperless one, after they experienced how they could literally file things automatically and then find them instantly, they embraced the concept completely. The transition brought peace of mind—and cost savings.

“There’s a reassurance in knowing that all of our important documents are stored electronically and backed up off-site, ensuring access to the data even if something were to happen to our office,” Meyer says, adding, “employees now have the option of accessing documents remotely [over Fure’s secured network], so they can work from anywhere.”

A key component to true enterprise consolidation of the firm’s information was working with reseller Cities Digital to integrate Laserfiche with CRM solution Junxure. “Before Laserfiche, we used to have some digital files in the CRM, some paper documents in a large client file and some documents in different filing cabinets; it was very disjointed,” he recalls. “Now, with the two systems integrated, we have one centralized location for statements, account paperwork, estate plans, correspondence and all relevant material related to a client.”

Automating compliance with Workflow

In addition, Laserfiche Workflow automates several business processes—chief among them logging client letters for compliance review. “We no longer need to make copies, depend on a person to manually log each letter, compile all letters into a binder for review and signatures or fax the letters every week,” Meyer says of the familiar process. “We used to create three copies of every single client letter we sent out. Now, we simply scan one copy right at our MFP, which Laserfiche Import Agent OCRs and applies metadata to before moving it into Laserfiche.”

Then, Workflow renames the document and applies the correct metadata by referencing Fure’s Junxure SQL database. The document is then routed to the correct folders automatically, which a Fure senior advisor is then able to review and sign—all electronically. “Once the workflow is completed, it even e-mails the signed document to Commonwealth’s compliance department,” Meyer adds. “Import Agent and Workflow, with some custom scripts built by Cities Digital and an electronic signature pad, have taken that process completely paperless with one touch of the button on our MFP.”

Audit preparation has likewise benefitted from the centralization and automation—utilizing functionality as simple as a robust search and as comprehensive as Audit Trail. “Laserfiche allows us to pull the necessary documents together for an auditor extremely quickly instead of going through file cabinets,” Meyer says. “The security and auditing of documents is also important as we are able to prove the integrity of our documents; any activity or change with a document is right there.”

The Laserfiche advantage: weather-proofed is ‘future-proofed’

For a family-oriented firm like Fure, the little improvements add up as well. “We can train new hires much more quickly—the system is that intuitive. We’re not having to give tours of file drawers or a bank of cabinets anymore.”

Meyer says he can recommend Laserfiche on two levels: “From an IT standpoint, the program is very easy to administer, and the flexibility of Laserfiche and the highly customizable security options allowed me to tailor the program to fit our needs as far as setting up template fields, adding users and ensuring compliance,” he says. “From a user standpoint, Laserfiche allows our financial planning team to access client documents and pinpoint what we need, when we need it, which translates into more time spent with clients and generating revenue and less time on tracking things down. That’s the real benefit—the reclaimed time and effort.”

Still, for all the operational benefits he can identify, Meyer credits the long-term value of Laserfiche to fitting so well with the firm’s holistic business philosophy. “Having a powerful ECM system like Laserfiche allows our business to adjust to the changing environment that many small businesses in any industry face,” he says.

“The more agile and flexible your technology system can be, the more ‘future-proofed’ you can become,” Meyer adds. “While it’s very hard to predict exactly where compliance, government regulations, clients’ needs and technology will be in the future, Laserfiche allows us to prepare as much as possible. Staying on course, no matter which way the wind blows, means having to adapt as conditions change without compromising on the final destination.”

“Successful financial advisors choose Laserfiche to meet their content management needs, and they want to hire people with a proven set of Laserfiche skills,” said Chris Wacker, senior vice president at Laserfiche. “We’re pleased to offer Texas Tech students the opportunity to learn best practices for using Laserfiche to ensure compliance and maximize efficiency within financial planning firms.”

Laserfiche will donate the use of its software, training materials and instructional resources to Texas Tech’s Personal Financial Planning Division free of charge through its Certified Professional Program (CPP). The CPP is designed to provide comprehensive online training in a number of specific areas, including system administration, business process management, records management and more.

“By adding Laserfiche to the curriculum, our students will gain a real-world understanding of how to digitize financial planning documents so that they are consistent, reliable, useful and accessible,” said Texas Tech Associate Professor Deena Katz, CFP. “They will also learn how to use Laserfiche to facilitate compliance with regulatory requirements, giving them a concrete advantage when they enter the workforce.”

The first Professional Technology in Personal Financial Planning class to incorporate Laserfiche in the curriculum will begin this fall. Approximately 100 students will complete the certification program by the end of the school year.

About Laserfiche
Laserfiche creates simple and elegant enterprise content management (ECM) solutions that help organizations run smarter. Since 1987, more than 28,000 organizations worldwide—including federal, state and local government agencies and Fortune 1000 companies—have used Laserfiche software to streamline document, records and business process management.

The Laserfiche ECM system gives financial advisors the ability to simplify regulatory compliance, improve profitability and limit exposure to civil and criminal liability. It allows advisors to prepare for audits more easily and ensure compliance with multiple state, SEC and FINRA regulations—all while accelerating business processes and making staff more efficient.

Laserfiche is a registered trademark of Compulink Management Center, Inc.

But other advisors—and their firms—recognize the benefits of document management. From immediately eliminating clutter to long-term benefits such as saving time, space and money, the return on investment with document management is quite impressive.

Stage 2 Planning Partners is one of those innovative firms achieving their goals thanks to document management. Founded by Principal Josh Patrick in 1997, the firm offers wealth management services for owners of closely held businesses, individuals and groups, focusing on a variety of strategic and financial issues.

“As a business owner myself, I understand the issues that are important to owners of private firms,” Patrick says. “So when I founded my own firm, I used my thirty years of experience as a business owner to build a successful wealth management and business consulting firm.”

And when it came to growing that success, Patrick knew that by utilizing technology, he’d be able to help his staff do more, more efficiently. “We chose Laserfiche because it’s really the acknowledged leader in document management for financial planners. Also, our broker-dealer, National Financial Partners, uses Laserfiche, and they highly recommend it.”

Prinicipal Josh Patrick

Yet while Patrick knew eliminating paperwork would bring benefits to his staff’s daily work processes, there was an even more simple reason for choosing Laserfiche: managing the firm’s growth, both current and planned.

“When we installed Laserfiche, we were in the middle of moving offices and adding additional reps to our staff,” Client Service Specialist Melissa Provost remembers. “With this growth came additional clients’ records to manage. As any financial planner can tell you, misfiling is always an issue, no matter how many clients you have. But of course the more clients you have, the more documents you have the chance to misfile.”

Provost, who joined the firm in 2001, has never known a workday without Laserfiche. “We installed Laserfiche two weeks after I started, so Laserfiche and I started at the same time,” she says. “I’m not sure that I’d want to know what things would be like without it.”

Provost remembers that when the firm installed their Laserfiche system, staff were immediately able to get up and running because installation and training were done much more quickly than she expected. “Within a day and a half, our system was ready to go. The first day was installation, and half of the second was training,” Provost says. “It really has to do with the fact that Laserfiche is so easy to learn.

“Recently, we hired a new part-time employee, and she caught right on,” she adds. “That really says something about how easy to use Laserfiche is, that even a part-time employee can quickly get up to speed with the system.”

Client Service Specialist Melissa Provost

Not only does Laserfiche require minimal resources to set up and learn, it also requires minimal resources to maintain. “If we have any problems with Laserfiche, I can usually take care of it myself,” Provost says. “I set up and manage accounts for our reps, so we don’t have to have onsite IT personnel to manage the system. If any major problem arises —which is a true rarity—then our reseller, One Source/ADI, takes care of it for us.”

For Provost, who provides support for the advisors at Stage 2 Planning, Laserfiche made everyday work processes much easier. “We scan everything into Laserfiche, from all client and compliance files to accounts receivable and accounts payable documents. Not only are documents easier to find in Laserfiche, they’re never misfiled,” she says.

And when home office staff or clients call looking for a document, Laserfiche provides a quick and easy solution to getting it to them. “One of the best things about Laserfiche is the e-mail feature,” Provost adds. “Instead of printing and then faxing or mailing a document, we just e-mail it right from Laserfiche—which saves both time and money.”

When it comes to saving time and money, Laserfiche has definitely lived up to expectations. Before installing Laserfiche, the firm had six large file cabinets to store client and compliance files. But now, there aren’t any file cabinets anywhere in the office, which was a huge money saver when it came to the company’s move to a new office. And the benefits don’t stop there.

“We recently had a part-time employee leave the company,” Provost says, “but thanks to Laserfiche, there wasn’t a critical need to go out and hire a replacement right away. Because we’re able to work so much more efficiently, we can do more in a day, so we were able to cover the extra workload while we took our time hiring the right person.”

Also, Laserfiche has paid off in faster, easier audits for the firm’s staff. Provost estimates that their last broker-dealer compliance audit went significantly faster than usual, all thanks to Laserfiche.

“During our last audit, instead of the auditor requesting documents and sitting and waiting while we found them, we gave them a desktop computer logged into Laserfiche,” she says. “We can easily search for any document they’d like to see, and bring it up almost instantaneously for them to look at right there on the computer.

“Normally, our audits last from about 8:30 A.M. until 12:00 P.M.,” Provost adds. “But with Laserfiche, we were done and the auditor was out the door by 10:30 A.M.”

Stage 2 Planning staff have realized what many Laserfiche users ultimately discover: that getting rid of paper is only the start of the benefits Laserfiche can bring. From faster audits to savings on office supplies and staffing, once Laserfiche becomes a part of daily business processes, the possibilities for saving time and money are nearly endless.

“While I love that Laserfiche got rid of the stacks of files I had to search through to find things, what really surprised me is how much time Laserfiche saves me,” Provost says. “I expected Laserfiche to make things more efficient—but not nearly to the degree it has.”