“For financial advisors, an integrated technology solution that leverages Laserfiche content and document management along with portfolio management and CRM improves productivity and enables business growth,” said Brian LaPointe, Vice President of Strategic Solutions at Laserfiche. “With an open API that makes it easy to integrate with other software applications, Laserfiche is the ECM solution of choice for RIAs across the country.”

Laserfiche will also be featured during three pre-conference panel discussions titled, “Leverage Veo®’s Open Access Capabilities—Insights from Integration Providers” in Canary 3 today at 11:00 am 1:00 pm and 2:00 pm. Other solutions providers participating in the sessions include:

• Junxure
• Salesforce.com
• PIEtech, Inc.
• Morningstar
• Ebix
• eMoney Advisor
• Advisor Products, Inc.
• Black Diamond Performance Reporting, LLC

Laserfiche provides enterprise content management (ECM) solutions that enable advisory firms to go paperless, lower the cost of compliance and automate standard business processes.

About Laserfiche
Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide—including federal, state and local government agencies and Fortune 1000 companies—use Laserfiche software to streamline document, records and business process management.

The Laserfiche ECM system gives financial advisors the ability to simplify regulatory compliance, improve profitability and limit exposure to civil and criminal liability. It allows advisors to prepare for audits more easily and ensure compliance with multiple state, SEC and FINRA regulations—all while accelerating business processes and making staff more efficient.

Laserfiche®, Run Smarter® and Compulink® are registered trademarks of Compulink Management Center, Inc.

“Being a part of the Laserfiche PDP program has helped us become the CRM of choice for advisors seeking a complete document management suite, thanks to a network of more than 600 Laserfiche resellers who make sure that Junxure is part of their demonstrations,” said Greg Friedman, President of Junxure.

“Our goal at AppCrown is to make advisors’ lives easier and help them maximize their CRM’s return on investment,” said Franklin Tsung, COO/Head of Sales and Marketing at AppCrown. “By integrating Laserfiche with our solutions, RIAs can increase both productivity and profitability.”

Laserfiche provides enterprise content management (ECM) solutions that include document imaging capabilities that enable advisory firms to go paperless, records management automation that lowers the cost of compliance and workflow functionality that enables advisors to automate standard business processes.

AppCrown is a systems integrator that delivers solutions built on Salesforce.com, the world’s largest CRM provider, which currently supports more than 3 million users across 100,000 organizations around the world. Junxure is a comprehensive, integrated CRM system for financial advisors. It was created exclusively for financial advisors based on the experiences of a financial advisor.

About Laserfiche
Since 1987, Laserfiche has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 30,000 organizations worldwide—including federal, state and local government agencies and Fortune 1000 companies—use Laserfiche® software to streamline document, records and business process management.

The Laserfiche ECM system gives financial advisors the ability to simplify regulatory compliance, improve profitability and limit exposure to civil and criminal liability. It allows advisors to prepare for audits more easily and ensure compliance with multiple state, SEC and FINRA regulations—all while accelerating business processes and making staff more efficient.

Laserfiche distributes its software through a worldwide network of value-added resellers (VARs), who tailor solutions to clients’ individual needs. The Laserfiche VAR program has received the Five-Star Rating from Computer Reseller News/VARBusiness magazine.

Laserfiche®, Run Smarter® and Compulink® are registered trademarks of Compulink Management Center, Inc.

During tax season, staff regularly doubles from 15 to 30, owing to the sheer volume of work—and paperwork—associated with tax preparation. But as HFG’s businesses steadily grew, the firm had also steadily outgrown what Chief Operating Officer Ali Mroue calls its “Stone Age document management system.”

In 2004, the firm had implemented the proprietary and non-SQL based system, which was an add-on module for the firm’s Intuit Lacerte tax preparation software, “purely for storage,” he says. Data transfer to PDF was difficult and error-prone, and “we were essentially scanning to create a back-up for the actual physical file. But that was unreliable—we lost data once, and it had no security or audit trail of any sort.”

From just paperless to purposeful: An ECM vision takes shape

By 2010, HFG files containing 10 years of data were simply too big to manage and too hard to find. “We’d already added a scanning clerk and a designated file clerk, but it was quickly becoming an operational nightmare, with more staff to manage and more documents getting misplaced,” Mroue remembers.

The irony is that when the firm’s search for a proper enterprise content management (ECM) solution brought Mroue to Laserfiche, it was not the first time. “We first looked into Laserfiche in 2006, but back then, we weren’t looking at ECM in terms of business process automation or any bigger-picture operational improvements,” he says. “We just wanted to get rid of the paper.”

Working with Patrick Welsch of Laserfiche reseller Cities Digital, Mroue began to see how integral ECM deployment was to not only keep up with, but also anticipate, Hewitt’s projected growth. “We looked at a few solutions, and they all did things in their own way. Only Laserfiche offered the flexibility to develop our own folder structures and templates—and we’d be able to change them depending on requirements without calling in a consultant,” Mroue says.

“Plus, we required that Laserfiche integrate with our Microsoft Dynamics CRM and Intuit Lacerte tax software, as well as send Microsoft Office documents directly to Laserfiche. We wanted everything to mesh together, other systems either didn’t integrate, or if they did, it was going be complicated and expensive.”

Ease and familiarity of use speeds an already speedy deployment

HFG purchased a 15-user Laserfiche Avante system with Web Access (for deployment to its Ventura County office) and Audit Trail in December of 2010. With April 15 on the horizon, initial deployment focused on the tax preparation side of HFG’s business, beginning with a substantial backlog conversion of paper files. “Considering the holidays, it took around 30 days to deploy, customize and integrate the system. We had one day of training for full-time staff. And it took me 30 minutes to train the part time staff on how they’d be using Laserfiche,” Mroue recalls. The ease of deployment was significant, he adds—based in no small part on Laserfiche’s ability to mirror the firm’s familiar paper filing structures. Tax worksheets are automatically sent to Laserfiche with a single click from Microsoft Office programs, while all forms from the Intuit Lacerte system are sent to Laserfiche using Snapshot.

“We were able to mimic our exact process in the Laserfiche system. Nothing changed for staff; I told them, ‘The client file doesn’t exist—it’s now a client folder.’ That made it easy for the employees to understand the change. Instead of people getting up and moving files from cabinets, it ‘jumps’ by itself,” Mroue says.

Workflow makes a $20,000/1,000 hour difference

The jumping-by-itself, Mroue continues, is the result of implementing Laserfiche Workflow. “A file used to jump between seven sets of hands, from client meeting to the client delivery,” he begins. “File clerk/ front desk staff/preparer/checker/scanner/processor/mail clerk, and back to the file clerk.”

“Now, using Workflow, the front desk sets up the appointment and creates the file for the preparer, and it’s just ‘click’ the field, ‘approve,’ ‘approve,’ ‘approve,’ all the way through the process. If something isn’t approved, it is sent back automatically with a ‘sticky note’ on the document in Laserfiche. Nobody has to leave their desk, and I can monitor the whole process and see where everything is so I know what’s getting done. It just raises the level of efficiency and accountability,” he adds.

“Operationally, we had the best tax season ever, especially for me since I could monitor every detail of the business and everyone’s performance from my screen,” Mroue says. “We delivered content on a CD instead of paper, so we used five boxes of paper instead of 50, plus we saved a lot on postage. We also saved the cost of our part time clerks—which is about $20,000 a year. We made our ROI in the first year alone. But the biggest savings was the preparers’ time—at least 10 minutes for every hour. When you add that up, that’s literally a thousand hours our staff can spend working with more clients.”

Coincidentally, the firm’s Laserfiche installation and training took place right around the time of the annual Empower 2011 Laserfiche Institute Conference in January, inspiring an even quicker adoption. “Everyone from our office agreed the Conference was pretty amazing in the amount of knowledge provided,” Mroue adds. “I was actually able to continue writing the Workflow automations for our tax preparation process at the Conference.”

Expanding deployment, saving more clicks with image-enablement integration

As of June 2011, the firm has extended scanning to Al Hewitt, Inc., its RIA firm. “Our goal is to eliminate all the files in our office by the end of August—which will free up a big space,” Mroue says.

For next tax season, Mroue says HFG will utilize Cities Digital’s Unfetterfiche to image-enable their Lacerte system with a single hot key. Deployment for the Al Hewitt, Inc./RIA side of the business is also being mapped out. “Each client file has about six folders, so that transition will be immensely beneficial,” he says.

“We’re taking things step by step,” Mroue adds. “One thing we’ve learned from this process is that in order for the transition to a totally paperless environment to be successful, users have to accept it and want to use it. Laserfiche has the flexibility to make that happen.”

For his part, however, Mroue is very satisfied. “From an IT standpoint, Laserfiche is easy to maneuver and to develop and change. You’re not going back and asking the VAR for help all the time, so it won’t cost you money down the road,” he says. “We’re already thinking about upgrading the system and adding more users.”

“As the leading ECM provider in the RIA space, Laserfiche is 100% committed to supporting the CRM systems our customers rely on,” said Tom Wayman, Vice President of Product Strategy at Laserfiche. “Laserfiche’s open architecture allows advisors to instantly access critical client documentation from within their CRM applications, saving time and effort.”

Available as both a Web-based and a desktop solution, Laserfiche ECM includes:

• Document imaging capabilities that enable advisory firms to go paperless.
• Records management automation that lowers the cost of compliance.
• Powerful, DoD 5015.2-certified security features that protect confidential client information.
• Comprehensive auditing and reporting capabilities that monitor all system activity.
• Workflow functionality that enables advisors to automate standard business processes.
• Windows-like interface that minimizes user training and improves productivity right away.

“Managing multiple applications causes costly inefficiencies that detract from the time advisors spend on profitable activities,” said Wayman. “Advisory firms across the country have reaped the benefits of integrating Laserfiche with traditional CRM systems, and providing an easy-to-implement integration with Salesforce’s cloud-based CRM solution was the logical next step in meeting our clients’ needs.”

About Laserfiche
Since 1987, Laserfiche® has used its Run Smarter® philosophy to create simple and elegant enterprise content management (ECM) solutions. More than 28,000 organizations worldwide use Laserfiche software to streamline document, records and business process management.

The Laserfiche ECM system gives financial advisors the ability to simplify regulatory compliance, improve profitability and limit exposure to civil and criminal liability. It allows advisors to prepare for audits more easily and ensure compliance with multiple state, SEC and FINRA regulations—all while accelerating business processes and making staff more efficient.

Laserfiche distributes its software through a worldwide network of value-added resellers (VARs), who tailor solutions to clients’ individual needs. The Laserfiche VAR program has received the Five-Star Rating from Computer Reseller News/VARBusiness magazine.

Laserfiche is a registered trademark of Compulink Management Center, Inc.

“A lot of people think if you have an office in a metropolitan city that the highest cost to a business is rent, it’s not. It’s the people we employ. So I’d rather have them doing mission-critical, profitable work.”

For Pittsburgh, PA-based Xpyria Investment Advisors, Inc., Laserfiche has already helped the Firm minimize labor costs by helping existing staff use their time more effectively. The Firm has grown to ten full-time employees since being incorporated in 1990, and now manages approximately $400 million in assets with clients in 14 states and three countries.

But before Xpyria could begin using Workflow functionality to automate paper- and labor-intensive business processes, they had to start by eliminating inefficiency from their daily tasks. So Salpietro and his Firm began implementation by working with their Laserfiche reseller, One Source/ADI, to integrate Laserfiche with Advent Axys, the Firm’s asset management platform, and Junxure, the Firm’s customer relationship management (CRM) solution.

[See post to watch Flash video]

Watch Joesph Salpietro describe his Laserfiche success in his own words.

A trading applet pulls information directly from Axys to automatically populate the trading sheet, which saves time and prevents errors. And by integrating Laserfiche with Junxure, when a client calls, staff are able to access all related client documents stored in Laserfiche from the client’s record in Junxure—so they can answer customer inquiries instantly. “I’m not sure you can put a price tag on the efficiency gains,” Salpietro says. “We can access information in one or two keystrokes, which creates more time for mission-critical investment research—which ultimately benefits the client and our performance.”

Since the beginning of the year, Xpyria has focused on implementing Avante’s BPM functionality. Laserfiche Workflow, included in the Avante system, promotes constant productivity with rules-based document routing, e-mail notification and activity monitoring.

“Our trading process used to be paper and time intensive,” Salpietro says. “Each trade involved multiple pages that needed to be circulated to six people in the office for processing and approvals, but you never knew exactly who had it or where it was In the process.

“It was organized chaos,” he adds. “With Workflow, we can push this document in a very systematic fashion to the people who are required to sign off at various stages of the process.” In fact, if anyone in the workflow process is out on vacation or otherwise unavailable, Workflow automatically redirects the document to the appropriate on-duty personnel. Anyone can check the status of a trade by finding it in Laserfiche, and, if there’s a bottleneck, it’s easy to identify. Trades are automatically uploaded as a .csv file for final processing with the custodian and completed trades are stored in Laserfiche.

“Automating the trading process has given us better control, because we know exactly where the trade is in the approval process. Also, there are fewer data entry errors, because the trade sheet only needs to be keyed once during the process,” Salpietro says.

And now, the trading process isn’t just automated—it’s also more secure, because it relies on electronic signatures. “Electronic signatures are more secure than handwritten ones, because they are password protected, ” Salpietro adds.

Once staff at Xpyria completed the Workflow automation for its trading process, they moved on to the Firm’s “Chron (chronological) folders,” folders the firm uses to keep a record of all activity on a client’s accounts. “These folders need to be reviewed each week, and we used to physically print out or copy every piece of paper coming or going,” Salpietro remembers. “We’d put it in the Chron folder and that would get passed from associate to associate, and they’d check off that they’d reviewed it.”

Now, thanks to Avante’s BPM functionality, that process happens automatically. All relevant documents are automatically extracted from the Laserfiche repository and are put into an electronic Chron folder. The folders are then pushed out to all the associates simultaneously, so they all can review it when they have time. Salpietro estimates that Xpyria has saved over $4,000 annually in hard costs and 72 hours of labor by automating the Chron-folder process.

And he believes Laserfiche has helped Xpyria save tens of thousands of printed pages per year. “We walk around less and we push around less paper,” Salpietro says. “We find information more quickly.

“We used to print over 30,000 pages a year just for this one [Chron] process,” he adds. “We’re saving on paper, printing supplies, and service related to wear and tear on our office equipment.”

Xpyria doesn’t plan to stop there. It plans to implement Laserfiche Quick Fields to automatically index and file quarterly reports, correspondence and other client mailings, saving the administrative time spent filing electronic documents after they’re scanned. “While the cost savings will be nominal—we estimate them to be less than $400 a year—the automation will eliminate the possibility of filing errors and future service delays,” Salpietro says. “Our plan is to get Quick Fields up and running before the end of 2009.”

Salpietro encourages more firms to investigate BPM solutions like Avante. “If a firm has a process that involves multiple touches, multiple points of entry, and time sensitivity, then Avante’s workflow capability is a viable solution to streamline the process and gain better control,” he says.

“I would recommend that anyone considering Avante assign an internal project manager to improve the probability of benefiting by better matching your firm needs to the software’s capabilities. And having a committed reseller that understands the financial services industry, like One Source/ADI, is also recommended,” Salpietro concludes.