Laserfiche announced that CRN has recognized Laserfiche in its first ever 2016 Partner Marketing Guide. This new CRN guide, featured on crn.com and in the August issue of CRN, serves as a handbook of marketing programs, support and resources for channel partners looking for marketing-savvy vendors that can help drive demand for products and services.
“We constantly have our ear to the ground to help Laserfiche resellers identify trends in the marketplace and adapt to the evolving enterprise content management market,” said Hedy Belttary, Senior Vice President of Sales at Laserfiche.
The Laserfiche VAR Program provides corporate marketing assistance to help channel partners target their sales efforts and grow revenue. This support includes a constantly updated library of marketing campaign materials and co-op marketing dollars to generate leads through efforts including advertising, industry conferences and search engine marketing. New for the channel in 2016, Laserfiche introduced marketing onboarding training, sales and customer reporting, and analytics training—to enable channel partners to effectively create and evaluate targeted marketing campaigns.
“Each year, we assess our efforts to ensure our channel has the robust resources and support necessary to sell relevant products and services to existing customers while attracting new, high-value prospects,” Belttary said. “Our program pairs a lucrative business model with comprehensive corporate support, which in addition to marketing programs includes education and training, presales assistance and lead distribution. Our focus is to position our resellers to be productive and profitable as quickly as possible.”
Laserfiche Enterprise Content Management transforms how organizations manage information, automate document-driven business processes and make timely, informed decisions. Using Laserfiche, organizations can innovate how documents and unstructured information are processed and analyzed to achieve business results. Laserfiche provides intuitive solutions for capture, electronic forms, workflow, case management, cloud, mobile and government-certified records management. Since 1987, Laserfiche has been the trusted choice of more than 36,000 organizations worldwide. For more information, visit www.laserfiche.com or follow Laserfiche on Twitter, LinkedIn, Facebook and Google+.
Laserfiche®, Run Smarter® and Compulink® are registered trademarks of Compulink Management Center, Inc.
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