Laserfiche announced that CRN has recognized Laserfiche in its first ever 2016 Partner Marketing Guide. This new CRN guide, featured on crn.com and in the August issue of CRN, serves as a handbook of marketing programs, support and resources for channel partners looking for marketing-savvy vendors that can help drive demand for products and services.
“We constantly have our ear to the ground to help Laserfiche resellers identify trends in the marketplace and adapt to the evolving enterprise content management market,” said Hedy Belttary, Senior Vice President of Sales at Laserfiche.
The Laserfiche VAR Program provides corporate marketing assistance to help channel partners target their sales efforts and grow revenue. This support includes a constantly updated library of marketing campaign materials and co-op marketing dollars to generate leads through efforts including advertising, industry conferences and search engine marketing. New for the channel in 2016, Laserfiche introduced marketing onboarding training, sales and customer reporting, and analytics training—to enable channel partners to effectively create and evaluate targeted marketing campaigns.
“Each year, we assess our efforts to ensure our channel has the robust resources and support necessary to sell relevant products and services to existing customers while attracting new, high-value prospects,” Belttary said. “Our program pairs a lucrative business model with comprehensive corporate support, which in addition to marketing programs includes education and training, presales assistance and lead distribution. Our focus is to position our resellers to be productive and profitable as quickly as possible.”
Laserfiche is a leading global provider of enterprise content management software empowering organizations to take control of information and business processes.
With intuitive on-premises and cloud solutions for document management and process automation, Laserfiche improves productivity, efficiency and strategic decision-making for organizations looking to transform into a digital workplace.
For more than three decades, Laserfiche has fostered an active user community that shares ideas and inspires solutions. To learn more, visit laserfiche.com/about-laserfiche.
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