January is an auspicious month, marking as it does the anniversary of such illustrious events as the founding of Hewlett-Packard in a Palo Alto garage, the War on Poverty, and the first Sports Illustrated swimsuit issue. However, what’s memorable to us is that we’re celebrating the first birthday of this blog.

We’re pretty happy with it, and as far as we can tell, so are you. In one year, more than 100,000 people have viewed the blog, spending a total of almost half a million minutes here. We’re proud to have contributed to that much corporate slacking and can only hope that the value you’ve gotten has been worth it.

In the past year, we’ve learned a few things:

  • As we mentioned in December, we’re blown away by the caliber of people willing to talk with us for our regular “3 Questions” feature. We’re planning to continue this, of course, and we’d love to hear from you about interviews you’d like to read. Whom should we talk to? Dream big. Let us worry about how to get hold of them.
  • You like books. Of the book reviews or book lists we’ve done, all of them have appeared in our top 100 most popular stories, and two of them (Summer Book List and The Circle) were in the top 25. We like books, too. If there are books you’d like us to review, or book-related lists you’d like us to compile (“Top 10 Quotes to Use in Business Meetings So You Can Pretend to Have Read Those Books”), by all means let us know.
  • You like TV. Our pieces on Breaking Bad and Mad Men are both in the Top 10 (and beat out movie-themed pieces such as Hunger Games and Star Trek, though those did pretty well, too). So, sorry, culture snobs, but we’ll keep doing TV-themed pieces. Currently we’re engaged in a bloodthirsty battle between fans of Downton Abbey and Game of Thrones, except for the one person who’s holding out for the reboot of Hawaii Five-O.
  • You like listicles. “224 Ways,” “7 Tactics (from Breaking Bad),” “12 Steps,” “6 Lessons (from the Hunger Games)” are all in our Top 10. So, chances are, when it’s appropriate, we’ll continue to do stories as lists. However, we promise two things. First, we won’t do those godawful galleries where you have to click through each item individually. Second, no Upworthy-style titles. If you want “You’ll Never Believe What This CIO Expected His Staff to Do — Watch the Shocking Video!” you’ll have to go somewhere else. Sorry.
  • Finally, we learned that CIOs are interested in news-related stories and like being entertained as much as anybody else. CIOs are people. Who knew? We also have seen what sorts of stories don’t do all that well, and we’ll take that under advisement. But sometimes we’ll keep doing those stories because, darn it, we think it’s something you need to know.

A final note. For the rest of this week, we’ll be in Anaheim, California, attending Empower 14, the annual Laserfiche conference. If you’re there, come say hi. If you’re not there, you can follow the goings-on on Twitter, where we (and others) will be live-Tweeting the proceedings under the hashtag #empower14.

Also check out our Google Hangout on tech and business trends for the year, scheduled on-site for Thursday. And of course, we’ll tell you all about it when we get back.

And now it’s time for us to enjoy our anniversary cake. 


Simplicity 2.0 is where we examine the intricate and transitory world of technology—through a Laserfiche lens. By keeping an eye on larger trends, we aim to make software that’s relevant to modern day workers, rather than build technology for technology’s sake.

Subscribe to Simplicity 2.0 and follow us on Twitter. If what we’re saying piques your interest, head over to Laserfiche.com where you’ll see how we apply the lessons learned on Simplicity 2.0 to our own processes, products and industry.

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