Cambridge Financial Group, a Columbus, OH-based registered investment advisor managing assets of around $1 billion, is committed to technical efficiency – with good reason. With 12 employees managing 4,000 active accounts from 32 different brokers and supporting Delivery Versus Payment (DVP) accounts for over 50 banks, Cambridge has to maximize the productivity of each staff member.

That meant finding a way to help staff keep up with processing the 50,000 pages of statements that arrived in the mail each month, adding to the 20 years of back files spread out over 400 square feet of file cabinet space that had already spilled over into two storage lockers filled with statements and account records.

“We decided to go paperless,” says Mike Adams, Cambridge’s Director of Information Technology, who turned to Laserfiche reseller Gordon Flesch Company to help tailor a solution that could capture the up to 50,000 pages and merge them seamlessly with the firm’s own business processes and existing information systems. “When they recommended Laserfiche, we decided to go for it.”

“Going for it,” meant capturing the maximum amount of information per page at the point of entry, and that required configuring Laserfiche Quick Fields to accommodate the 100 different formats of broker statements arriving every month. Adams and Cambridge’s IT developers used the Laserfiche SDK, which, with its powerful integration tools, sample C# and Visual Basic.NET source code, allowed them to create custom connections between Lotus Notes/Domino, the firm’s CRM, and Quick Fields. As Adams explains, once a document is scanned into Quick Fields, Zone OCR and Pattern Matching match it using one of the 90 broker and bank statement sessions. “Quick Fields recognizes the broker account number on each document and populates the Laserfiche template fields with information from Lotus Notes/Domino and our portfolio management  software,” he says. Adams’ team also created custom scanner profiles to use for each broker’s forms that would optimize scanning on documents with, say, background anti-tampering lines or colors that would otherwise reduce OCR accuracy.

The effect of this enhanced automated capture was pronounced and immediate. Cambridge was already required to reconcile incoming statements with their internal accounting system within 14 days; just processing the incoming statements could take up to three days. But thanks to the custom connections Adams’ IT team built for Quick Fields, this now could all be done in a single day. “We get our statements processed and viewable in Laserfiche in less time than it used to take to sort the paper before,” Adams says. “It used to take up to three days with our old information management system, now they’re in the database and the information’s in use the same day it arrives. To date we have scanned 1.8 million pages.”

Cambridge has recently upgraded to Quick Fields 8 to turn what was a multi-step process into a single one during an actual Quick Fields session. “We want to take full advantage of the new real-time capabilities for database matching,” he says. “We want to move custom scripting out of Quick Fields and use Quick Fields Agent to extract data as documents are being scanned at the point of capture instead of post scanning.”

Besides providing better service to its customers, Cambridge has proven itself a valuable contributor to the Laserfiche Community. Adams notes some of the firm’s staff are members of the new GFC Laserfiche User Group in the Columbus area. Adams adds that Cambridge will be publishing its Quick Fields template files for other registered investment advisors to use, with details and specifications available at his class in the Industry Solutions track at this year’s Laserfiche Institute Conference January 11-13 in Los Angeles.

Cambridge is also a member of the Laserfiche Professional Development Partnership (PDP) program. “Gordon Flesch Company suggested that there was a demand among their clients for more custom programs,” explains Adams. “We plan to keep developing these tools to integrate Laserfiche directly into the menus of applications such as Great Plains and Auto CAD. We have everything we need,” he says, “but we are looking to help other Laserfiche users. Everyone wins.”

No one as much as Cambridge staff themselves. Staffers can process 35-60 pages a minute, with an error rate of less than 0.5%, and whatever errors do occur are automatically corrected through a series of tools built to correct common OCR mistakes. Misfiled and lost documents have been reduced to virtually zero. The process is so efficient, the firm has implemented all tasks without additional staff. Additionally, Cambridge has reclaimed 400 square feet of file cabinet space and two storage lockers, since Laserfiche allows for off-site storage backup – meeting SEC and broker dealer contingency plan requirements. The efficiency is so cost-effective, Adams says Cambridge has realized its ROI in less than one year after implementing Laserfiche.

For his part, Adams credits the company’s success so far with being able to take full advantage of the expanded functionality of Quick Fields using the Laserfiche SDK to automate and enhance very unique and important business processes.

“I like that Laserfiche has an SDK available and that it works well. A number of programs don’t have one available,” Adams says. “It’s malleable to all sorts of enterprise applications.”

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Tags: capture, integration, Laserfiche SDK, Laserfiche Toolkit, Lotus Notes/Domino, PDP, Quick Fields, user groups

Posted on Friday, November 13th, 2009 at 9:52 am under Customer Stories, Financial Newsletter, Financial Services, Newsletters, RIAs. You can comment on this post.