This summit brings together IT leaders looking to redefine what’s possible. From scaling AI, simplifying infrastructure to unlocking data-driven decisions and leading with empathy, you’ll explore how to drive meaningful change across people, platforms, and performance – while keeping your organization resilient, agile, and ready for what’s next.
This summit brings together IT leaders looking to redefine what’s possible. From scaling AI, simplifying infrastructure to unlocking data-driven decisions and leading with empathy, you’ll explore how to drive meaningful change across people, platforms, and performance – while keeping your organization resilient, agile, and ready for what’s next.
Ghost content refers to the data your organization technically owns but can’t find or use effectively — or may not even realize exists. The first step in unlocking the potential of your ghost content is to turn it into structured data.
After uncovering ghost content, and extracting and structuring it with a content management system, you can leverage that data for impactful business process automation. Process automation ensures that valuable information doesn’t just sit in a repository but actively drives productivity.
Why Intelligent Workflow Automation Matters After Unlocking Your Data
Strategically, automating process is a natural step after uncovering ghost content. Not only can you leverage AI to structure and classify your ghost content but this structured data is the foundation for meaningful automation. With AI-powered workflows working to not only structure your ghost content, but can also enable workflow automation to reduce the time and effort employees spend on repetitive tasks or even outdated or disparate automation processes. The benefits of intelligent workflow automation are significant: you can streamline your workflows, improve accuracy improve your compliance and audit readiness, increase your operation visibility and transparency, and empower your employees to focus on higher-value work.
With Laserfiche, these advantages are amplified; workflows are scalable, secure and accessible from anywhere, enabling enterprise-wide workflow automation that connects teams and systems seamlessly. Once you transform insight into action, you can harness the value hidden in your data to drive real results across the organization.
The Three Key Areas Where Automated Workflows Drive Impact
Automated workflows don’t just save time; they transform the way work gets done across an organization. By streamlining processes in the right areas, businesses can maximize efficiency, accuracy, and insight-driven decision-making. Three key areas where automated workflows drive impact are:
1. Repetitive, manual operational tasks
Tasks like data entry or routine approvals are prime candidates for automation. By letting workflows handle these processes, you can free employees from tedious work, reduce errors and run processes faster and more consistently.
2. Cross-functional or siloed workflows
Workflows that span departments or teams often get slowed down by handoffs, miscommunication or siloed information. Automating these processes ensures smooth coordination, visibility into progress, and accountability, making it easier to achieve enterprise-wide alignment and efficiency.
3. Unstructured workflows
Even workflows that rely on unstructured or semi-structured data, like documents, emails, or scanned forms, can be automated. Laserfiche, combined with AI-powered tools like Smart Chat, enables natural language querying of content, allowing automated decision-making and reporting, so you can act on insights quickly and accurately.
How Automation Transforms Data into Actionable Workflows
Process automation brings the value of structured data to life. Once information is organized, employees no longer need to spend time and effort extracting data to access what they need; automation does the heavy lifting.
At the heart of this transformation is intelligent orchestration, a holistic approach that integrates enterprise processes, data, technology and operations into one connected ecosystem. Like a conductor leading an orchestra, intelligent orchestration ensures every part of the business moves in sync, harmonizing data and workflows to deliver consistent, high-quality outcomes. By integrating processes and data intelligently, organizations can deliver personalized customer experiences efficiently and at scale. This allows organizations to not only meet customer needs in the moment but anticipate them, ensuring every interaction is relevant and engaging.
AI-powered tools within Laserfiche, like Smart Fields and Smart Chat, make this even more powerful. Smart Fields intelligently extracts information from documents, regardless of the document’s source or format, while Smart Chat delivers information and insights directly through natural language querying, so that employees can quickly receive concise and tailored responses.
This combination of automation and AI allows organizations to move faster and make smarter decisions without requiring deep technical expertise. This impact spans every department.
- Legal teams can automate contract reviews and approvals;
- Finance departments can streamline purchase orders and quarterly reporting
- Engineering and project teams can ensure documents move smoothly through revisions
Across the enterprise, employees spend less time on manual work, teams collaborate seamlessly, executives gain visibility, and the organization scales more effectively.
Ultimately, intelligent orchestration transforms structured data into synchronized action.
The Path Ahead: From Insight to Impact
The journey from uncovering ghost content to achieving intelligent workflow automation represents a complete transformation in how organizations manage information. It begins with bringing hidden or unstructured data to light, using AI tools to structure information into usable, actionable insights, and finally, using process automation to turn those insights into positive benefits for your organization.
With Laserfiche, this transformation is not only achievable but scalable. Cloud-based, AI-enabled automation makes it possible for organizations to access, manage and act on information from anywhere. What was once hidden or siloed becomes part of a unified and strategic system that drives productivity, transparency and innovation.
New intelligent features automatically organize and classify documents, transforming how organizations manage information at scale.
LONG BEACH, CALIFORNIA, Jan. 28, 2026 – Laserfiche — the leading SaaS provider of intelligent content management — today announced major enhancements to its AI-powered data extraction tool, Smart Fields. The update introduces automated document classification and tagging, allowing organizations to move from unstructured content to informed decisions in seconds.
Using natural language prompts instead of rigid, ruled-based OCR, Smart Fields can now identify document type — such as invoices, taxpayer identification forms, or student transcripts — and automatically apply the correct metadata template using AI. Users can also use Smart Fields to automatically add informational and security tags to files that meet certain criteria, defined using a natural language prompt. Users can capture key details, route documents, and apply the proper metadata tags instantly and at scale.
“Success in today’s AI-driven landscape is defined by speed to insight,” said Michael Allen, chief technology officer at Laserfiche. “By using AI in Laserfiche content management, we are transforming organizations’ digital repositories into active engines for business intelligence. Smart Fields allows users to bypass the friction of manual data entry, saving time for more high-value decision-making.”
Redefining Document Capture for the AI Era
Traditional capture methods often require specialized technical knowledge and complex configuration. Laserfiche Smart Fields, first launched in 2025, eliminates this barrier by allowing users to describe the data they need using natural language. Key updates include:
- Automatic classification: Smart Fields recognizes document types and matches them to the appropriate template.
- Intelligent auto-tagging: Administrators define tags once, and the Smart Fields applies them during ingestion to help organizations with consistent security and findability.
Smart Fields has helped customers capture metadata from content such as financial documents, vendor forms and legal contracts, cutting document management processes down from months to seconds. These enhancements reduce operational overhead and human error, and support enterprise-wide data consistency while freeing up technical resources.
Key benefits include:
- Automated organization: Smart Fields eliminates manual sorting by classifying documents on entry.
- Dynamic security controls: Auto-tagging supports both informational and security classifications, enabling organizations to automatically protect sensitive content.
- Simplified automation: Classification data can trigger workflows, like approvals or retention schedules, without complex coding.
“The true value of AI in the enterprise is its ability to shed light on dark data, or what Laserfiche calls ‘ghost content,’” said Andrea Malick, principal advisory director at Info-Tech Research Group. “By automating the foundational work of document organization, organizations can finally bridge the gap between content silos and actionable insights, making sure that information is not just stored, but systematically ready for the AI era.”
For More Information
- Learn more about Laserfiche’s AI-powered document management capabilities at laserfiche.com/products/ai.
- Explore insights into automation, document management and digital transformation in AI era by downloading the Laserfiche report, “The State of Document Management and AI.”
- Find out more about ghost content and how it impacts your data strategy in the Laserfiche Blog.
About Laserfiche
Laserfiche is the leading enterprise platform that helps organizations digitally transform operations and manage their content with AI-powered solutions. Through scalable workflows, customizable forms, no-code templates and AI-enabled capabilities, the Laserfiche® document management platform accelerates how business gets done. Trusted by organizations of all sizes — from startups to Fortune 500 enterprises — Laserfiche empowers teams to boost productivity, foster collaboration, and deliver a superior customer experience at scale. Headquartered in Long Beach, California, Laserfiche operates globally, with offices across North America, Europe and Asia.
During our time at Insurtech Insights Asia 2025, Asia’s largest insurance conference, it became clear insurers are stepping into a new era — one where data, content and AI shape how they work and grow. The next step in digital transformation is here: it’s time to move past proof-of-concept projects and implement and adopt AI enterprise-wide.
Gen AI and agentic AI are reshaping the entire value chain — including claims processing, underwriting, policyholder onboarding, policy services, and more. Leaders at the event were clear: to keep up with policyholder expectations and stay competitive, the industry needs connected data, processes and systems.
Debrief: The Top 4 Challenges Facing Insurers
Across keynote sessions and conversations, several challenges stood out. These are no isolated problems — they affect the entire business:
- Silos that hinder data accuracy and accessibility across the value chain.
- Manual or unsophisticated workflows that slow productivity, delay processing times and increase operational risk.
- Growing compliance and audit pressures with evolving HKIA (Hong Kong Insurance Authority) and regional regulatory changes.
- Demands from policyholders for instant, digital experiences.
These challenges showcase the rising expectations from policyholder, regulators and the market.
Laserfiche’s latest survey reflects this wider shift across the industry:
• 80% of organizations are focused on automating manual processes
• 48% want smoother data flow through system integrations
This growing push toward automation and integration is driving insurers to rethink how they manage data across the enterprise — which brings us to one of the biggest barriers: ghost content.
The True Barrier in Digital Transformation: Ghost Content
As more services than ever are digitized, a major issue — ghost content: the unstructured data hidden inside claims files, medical records, policy documents, scanned forms, handwritten notes, and more.
This creates downstream consequences:
- Longer processing times and delayed service
- Inconsistent decisions due to lack of complete information
- Higher compliance and audit risk
Without solving the ghost content problem, digital transformation becomes much harder — and AI cannot reach its full potential.
The AI Shift: From Paperwork to Enterprise Content Management
What was apparent in all of our conversations at Insurtech Insights, modern companies require modern solutions and are looking how AI can improve the entire flow of information management. Laserfiche was on site to discuss how AI-driven content management is the essential solution to fix these modern challenges:
- AI-driven data extraction, using Smart Fields, to turn unstructured data into usable, insightful data with a single click.
- AI-powered summarization to get key information for claims adjusters, underwriters and servicing teams with Smart Chat intuitive interface.
- Automated end-to-end workflows across first-notice-of-loss (FNOL), claims processing, onboarding and policy services to reduce manual work and increase accuracy.
- Real-time data through integrations that consolidates policyholder information.
- Compliance-ready data and records governance to support auditability and regulatory alignment.
The Importance of Leveraging AI
The message from Insurtech Insights Asia was clear: modernization is no longer about adopting point solutions — it’s about transforming the enterprise through:
- Better policyholder experiences through hyper-personalized, digital services
- Strategic alignment, so teams share real-time, accurate data
- Operational efficiency through automation and integration
- High-quality data to support AI models and decision making
- Greater flexibility using low-code tools that allow teams to adjust processes without IT
The Main Takeaway from Insurtech Insights Asia 2025
Insurtech Insights attendees told us what they want – clear insights into their ghost content and strategic action – and looking for efficiency gains, long-term agility and scalable growth. By eliminating ghost content enterprise-wide, you can boost productivity, lower operational risk and open the door to new opportunities for growth.
To learn more about Laserfiche’s AI-powered insurance solutions, visit our Insurance Solutions page.
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Experience it before Empower! Automate repository actions with Workflow! Perfect for anyone new to Laserfiche and automation, this hands-on lab will showcase repository automation capabilities that can reduce repetitive manual tasks, streamline processes, and boost your efficiency. In this training, we’ll explore how workflow can standardize naming conventions on documents, handle document routing for approval and rejection, and create new content in the repository; all automatically!
In this course, you’ll learn how to:
- Configure automated repository actions like moving and renaming documents
- Build conditional logic to automate decisions and direct process flows
- Streamline processes while learning foundational workflow concepts that can be used to build automated solutions in your organization