Laserfiche Expands Strategic Leadership Team with New Senior Vice President of Marketing
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LONG BEACH, CALIFORNIA, May 4, 2022 — Laserfiche — the leading SaaS provider of intelligent content management and business process automation — announced today that John Merrill has joined the company’s senior leadership team as senior vice president of marketing. In this role, Merrill will lead marketing strategy and initiatives to accelerate global adoption of Laserfiche solutions, supporting the company’s mission to use technology to transform lives.
“We’re excited to welcome John, who brings to Laserfiche unique insights and proven experience with disruptive technologies, digital transformation, industry engagement, and customer success,” said Laserfiche CEO Chris Wacker. “We have confidence that his marketing leadership will strengthen how we reach our customers, business partners and solution providers around the world, enhancing the Laserfiche community experience by leveraging customer-driven insights and a sharp focus on industry needs.”
Merrill has nearly three decades of B2B marketing experience with global technology companies, and extensive knowledge in SaaS migration. He is passionate about developing high-performing, mission-focused teams to build trusting relationships and leverage modern marketing techniques that drive sustainable revenue. Merrill will apply this experience to align marketing strategy to support the specific needs of customers and business partners, and promote impactful, enterprise-wide digital transformation.
“Laserfiche has a legacy of industry leadership in digital transformation, and I’m excited to join the company in this time of global growth and innovation,” said Merrill. “I look forward to opportunities working with the entire Laserfiche community and supporting its mission of accelerating how business gets done.”
Merrill is a graduate of the Pepperdine University MBA program, with an emphasis on marketing. Prior to joining Laserfiche, his diverse professional experience includes leading marketing strategy for companies such as Aerohive Networks and Intel, consulting on business advisory, and marketing development and organizational development. He has also served as a long-standing volunteer with Boy Scouts of America as committee chair and scoutmaster.
Laserfiche is the leading SaaS provider of intelligent content management and business process automation. Through powerful workflows, electronic forms, document management and analytics, the Laserfiche® platform accelerates how business gets done, enabling leaders to focus on growth across the enterprise.
Laserfiche pioneered the paperless office with enterprise content management. Today, Laserfiche’s cloud-first development approach incorporates innovations in machine learning and AI to enable organizations in more than 80 countries to transform into digital businesses. Customers in every industry—including government, education, financial services, healthcare and manufacturing—use Laserfiche to boost productivity, scale their business and deliver digital-first customer experiences.
Laserfiche employees in offices around the world are committed to the company’s vision of empowering customers and inspiring people to reimagine how technology can transform lives.