Client Onboarding Made Easy: CRM + Automation in Wealth Management

2 min read
  • Financial Services
  • Information Technology
  • Integrations

Client satisfaction and regulatory compliance are paramount in the wealth management industry. Yet, at times, your ability to streamline the client onboarding process and improve back-office operations leaves new clients wondering if they came to the right place. You’re not alone.

Many wealth management firms face the same challenges – onboarding clients seamlessly, while ensuring all necessary documentation and compliance requirements are met. Traditional customer relationship management (CRM) platforms, while widely used, often fall short when it comes to robust workflow automation capabilities.

Discover the benefits of CRM integration with intelligent process automation to enhance client experience and simplify compliance. If you’re searching for more comprehensive solutions to improve your operational excellence strategy, read on…

The Limitations of Stand-Alone CRMs in Workflow Automation

Despite the high market penetration of CRM software in the industry, wealth management firms struggle to leverage these platforms as the central operational hub for onboarding new clients and other critical processes.

Stand-alone CRMs typically lack the advanced process automation functionalities required to customize electronic forms for different jurisdictions, account types, and approval stages. Plus, many CRMs don’t fully comply with recordkeeping regulations (e.g., SEC Rule 17a-4), offer comprehensive reporting and analytics features, or provide the flexibility needed to reconfigure or rebuild complex business workflows. These limitations can leave you grappling with information silos, manual data entry errors, data security concerns, and inefficiencies across different areas of your business.

Why Document Workflow Automation in Wealth Management is Vital to Growing Your Business

Forward-thinking firms are turning to CRM integrations with intelligent process automation platforms to revolutionize their operations. By implementing content-centric workflow automation, firms can streamline the client onboarding process, simplify compliance procedures, and break down information silos that create bottlenecks in your productivity. These enterprise content management (ECM) solutions offer robust workflow customization options, advanced ability to leverage data reporting and analytics capabilities, and secure data storage, empowering firms to modernize their digital ecosystem and enhance client experience.

Stonehage Fleming’s Transition to Laserfiche

Stonehage Fleming strategically migrated a substantial portion of their workflows, including the client onboarding process, from Microsoft Dynamics CRM to Laserfiche’s enterprise content management solution. This transition not only resulted in significant cost savings of $55,000 annually, but also unlocked over 35,000 hours of time savings per year.

By leveraging Laserfiche’s advanced workflow automation and integration tools, Stonehage Fleming was able to standardize a group function across multiple jurisdictions and departments, mitigating compliance risks and enhancing operational efficiency.

The Impact of Intelligent Process Automation on Client Services

Gert Bester, IT Business Systems Manager at Stonehage Fleming, highlights the transformative impact of automation on client services: “Instead of getting more resources to do the work and expanding, [our middle office] looked at the processes to automate a lot of steps to be more supportive of the front office team. And in return, the front office team can actually support the clients better.”

Learn about CRM integration with intelligent process automation platform and more wealth management best practices to improve operational efficiency, streamline your client onboarding process, and simplify compliance.

Download free Whitepaper: How to Revolutionize Client Onboarding in Wealth Management.


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