Rehmann’s wealth management practice must coordinate a lot of moving parts across its offices in Michigan, Ohio and Florida. In addition to advisory services, the firm operates as a broker-dealer, a role which greatly expands its compliance obligations. Coordinating workflows across those services to ensure advisors across branches follow rules around conflicts of interest and suitability is only half the battle. Having documentation readily available to prove compliance adds another layer of complexity.

In Laserfiche Forms, the firm has found a flexible tool capable of streamlining data collection and reporting, as well as shaping the design of workflows in ways that make them less prone to human error and easier to audit. “Our biggest challenge with Laserfiche Forms tends to be keeping up with demand for new ones,” said Amy Flourry, Rehmann Wealth director of operations.

The ability to connect information across different parts of the client life cycle has enormous potential to improve processes throughout the business. Digital onboarding became an area of intense focus during the pandemic, when the ability to meet clients face to face became limited. For Marla Masters, strategic business analyst for the Wealth Management team, digitization was just the first step in a journey toward a more streamlined process.

“With the old system, our associates had to enter the same information multiple times to get it from the CRM and into Laserfiche,” Masters recalled. “Now, we’re able to use the same data, so when our associates enter information about a lead or a prospect, it’s still available as they transition to a client.”

The ability to automatically populate onboarding forms makes the process faster and easier for associates and clients alike. That streamlining means the firm can make the best impression possible on new clients right away, while giving support staff more time to put toward higher-value tasks. The firm can also use the information it collects to automatically file compliance documents, such as those identifying the beneficial owners of entity clients, yielding further back-office efficiency gains. With these integrations in place, Rehmann opened 600 new accounts and brought in $400 million in new assets in 2023 alone.

In addition to new account opening and onboarding, Rehmann has automated several other processes across the organization, including:

Compliance is a major concern for broker-dealers. Conducting audits used to be a resource-intensive process that involved harmonizing physical files in multiple locations. If the firm identified a compliance concern, it would then have to go back and fix things after the fact, which could be a complicated process.

Now, using Laserfiche Forms, Rehmann can put guardrails around processes that help the firm identify and fix problems while processes are still ongoing. As a result, many issues can be corrected on the fly, as opposed to having to go back and redo a process from scratch.

The firm has also leaned on the expertise of the consultants at CDI, a Laserfiche solution provider that offers training and technical resources to help implement large-scale system changes like the Salesforce transition. This ensures that organizations have the best available tools for their current needs. As a result, Rehmann’s success in building more efficient processes continues to build momentum. The low-code tools and solution templates available for Laserfiche Forms have made it possible for Masters to continue to refine the firm’s tools and processes further to make them more dynamic and user friendly. These solutions have reduced implementation time for new, automated processes from six months to approximately 30 days, freeing up IT resources to focus on strategy, rather than implementation.

In one recent example, Masters reconfigured the firm’s Excel-based trade ticket process to work via Laserfiche Forms. Rather than having to send emails to the right people and collaborate on a spreadsheet, associates can manage trade requests through a form-based system that requests information dynamically, driving an automatic escalation process to ensure trades are compliant and routing forms to the appropriate people for confirmation. At the end, trade tickets are saved automatically to client files.

“We address people’s needs and solve problems — it’s what credit unions do,” said Matthew Tingey, senior applications specialist at American United Federal Credit Union (FCU).

The philosophy has powered American United FCU since 1952, driving the organization’s growth to serve more than 26,000 people today. And along with that growth has come transformation, to create a single source of truth for records, integrate core technology systems and enable easier self-service for members.

“I was originally asking questions like, ‘Can I automate this? Can I batch process these things? Where can I take the annoying parts out of this process?’” said Tingey. “But it’s never good enough to solve my own problem. I need to solve problems for everyone in the organization. That’s where Laserfiche came in.”

The credit union now uses Laserfiche as its repository for member information, and the main workflow engine for automated processes across the organization, including finance, member relations, money movement and more, saving hundreds of hours each month and alleviating the burden of mergers as the organization continues to grow.

Like many growing organizations, American United FCU had information — including member documents, HR employee records, financial records and more — incoming from a multitude of channels, being handled in a variety of ways. Tingey, a dedicated credit union professional who has worked in every department across the organization, recognized a need to standardize archival of documents. At the same time, he saw an opportunity to automate information capture.  

The credit union began using Laserfiche process automation to automate records management activities, routing documents to where they needed to be stored within the repository, with the needed metadata, no matter the source.

“We’ve processed multiple millions of documents through there,” said Tingey. “Employees just need to click, and it gets to where it needs to go.”

American United FCU, supported by Laserfiche solution provider Millennial Vision (MVi), has built out a Laserfiche program that also supports the organization’s total quality management initiative, which aims to improve processes with an eye toward growth and profitability.

“These tools help us do things more efficiently, bridge the gap between some of our other software tools, and let our teams work in better collaboration. They really solve a lot of problems.”

With the initial solution in place, it was time to connect other systems to eliminate human error and make the repetitive tasks around document capture and storage even easier.

“From there, I wanted Laserfiche to talk back to our core [account system] to verify the information being captured,” Tingey said. “Now, it’s not just member documents that we’re processing through the system but applications, loan documents, and other daily work. The process has expanded and grown. It’s the single source of truth, and really the backbone of our process automation.”

In addition to having Laserfiche verify information from the organization’s core, CUProdigy, the credit union has a number of integrations that support a more seamless everyday work experience for employees.

Similarly, Tingey has transformed the way that the organization validates data, identifying potential issues through Forms processes (started by Laserfiche Workflow) that trigger when an issue occurs. These items were previously actively tracked by an employee on a continual basis; today, no one needs to remember to review the reports since processes are triggered in Forms when issues occur — plus, instructions are integrated into the form so that less training and individual knowledge is required to address them.

“More recently, we’ve added some API integrations with the core to this process,” Tingey explained. “We pull information out of CUProdigy to use in Laserfiche Workflow and Forms via database queries. Notes can be pushed back to accounts with a click of a button in a form. A couple of the items that instructed the user to fix an issue can now be resolved automatically via the API without human intervention. These data validations and the automation around them have allowed our QA to be more efficient, effective and consistent.”

One game-changing integration for the credit union was between Laserfiche and DocuSign, which allowed Tingey to automate a common activity for credit unions: member information changes. The legacy process was manually driven and admittedly not very employee- or member-friendly.

The organization has enhanced the overall experience for employees and members by embedding the entire process into Laserfiche Forms:

Similarly, the credit union’s wire transfer process has benefited from Laserfiche Forms and an integration with DocuSign.

“In terms of solutions, I borrow from myself,” Tingey said, explaining that he’s often able to build on successes by taking a process and repurposing it by making tweaks to forms or steps.

The legacy wire transfer process, which involved many manual activities performed by employees, left members and auditors with little visibility into the required steps. The new Laserfiche process, however, gives the credit union the ability to provide helpful context to the member about what they are signing and the wire disclosure via the DocuSign integration.

“Once complete, employees only need to click a button to attach it to the form, and processing of the wire in our core is done via API, with minimal tasks required by the employee,” Tingey said. The form is automatically routed to the necessary employees for review and processing, and all supporting documentation is archived in the Laserfiche repository with standard naming conventions and metadata.

“We’ve taken all the annoying little parts out of the process, like downloading a PDF, uploading it to DocuSign, marking fields on it, manually sending it to the member, downloading it again, etc.” said Tingey. “Another benefit is that when the member is prompted for signature, information will pop up to tell them exactly what they’re doing. It will let them know we’re doing a change of information process and here’s that we’re changing, or a wire transfer and here’s our wire disclosure. So instead of just signing something because they’re being asked to sign something, members feel more informed and taken care of.”

Since the initial implementation of Laserfiche for process automation, American United FCU has had a lot of success automating back-office activities as well as some member processes that employees handle. Going beyond the back office to positively impact the member experience has always been the ultimate goal, however.

“These automated processes are all increasing member satisfaction,” Tingey said. “Whether our members are in-branch or doing things remotely, they are saving time and don’t have to wait for a teller to manually find all the documents they need to get things done.”

Today, Tingey is focused on transforming the member experience with the launch of a new website, which will feature enhanced self-service features powered by Laserfiche Forms. One such feature is the rewards claim request, which enables members to claim an end-of-year dividend that the credit union offers as a perk for members based on the products and services they’ve used throughout the year. The claim form lists all of the possible products and services that qualify for a reward amount, and the member enters a few details to verify themselves. The form verifies this information against the database to qualify the submission, and a Laserfiche workflow sends an email confirmation, recording all activities into a database so that rewards can be paid out at the end of the year.

Laserfiche digitization and automation projects have supported increased focus on the member experience, even through significant periods of growth for the credit union. Since 2007, the organization has completed 10 mergers, enabling asset growth from about $39 million to just over $370 million (as of April 27, 2023).

While mergers are always a huge undertaking, the process was made less painful with standardized and automated processes in place. “Mergers are very, very large projects — everything gets dumped into a central location, and there’s cleanup and moving things around,” said Tingey. “If it weren’t for the structure from Laserfiche and the tools like Workflows, they would be nearly impossible.”

Laserfiche has become such a vital part of American United FCU’s infrastructure that many employees aren’t able to imagine life without it today.